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Stay Hard® verb: 1) To focus one’s mental & physical abilities to allow one to progress to the next level

Being Extreme Since 2010

About Us

For Sports Extremists!

Stay Hard Apparel (SHA) offers extreme sports clothing and apparel, for sports enthusiasts and extremists! SHA is for people who believe, work hard and love their sport. Whether it’s skiing, snowboarding, BMX, skateboarding, MMA, surfing or body building; SHA is for you! SHOP Now!

Rode with these guys in Breck, making tracks in deep powder!!

– Lou Zaera –

Their sponsored boot camps in the park, really get you going!

– Tamarin Vuotto –

Love it when you guys run contests for swag!

– Carissa Cabralda –


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